FlowLeads press kit
Everything journalists, podcast hosts, and analysts need to cover FlowLeads — boilerplate, founder bio, data talking points, and brand assets. For interviews, embargoed data, or custom comment, email hello@flowleads.co.za — we aim to respond within 24 hours.
Company boilerplate
FlowLeads is a South African solar lead-generation platform that helps homeowners get a personalised solar quote in 60–90 seconds. The platform combines PVGIS v5.2 satellite irradiance data with live municipal tariff schedules to estimate annual savings and payback by suburb, then matches qualified homeowners with SAPVIA-registered installers. Founded in 2026 by Pieter Muller and based in Durban, FlowLeads is free for homeowners and earns referral fees from installers — disclosed transparently on every page.
Quick facts
| Founded | 2026 |
|---|---|
| Headquarters | Durban, South Africa |
| Sector | Cleantech / Solar lead generation |
| Target market | Residential solar — South Africa |
| Cities covered | 50+ across all 9 SA provinces |
| Data sources | PVGIS v5.2 satellite irradiance + NERSA / municipal tariff schedules |
| Installer network | SAPVIA-registered partners |
| Stack | Next.js 14 (Vercel), FastAPI + Celery (Fly.io), Neon Postgres, Cloudflare |
Founder & spokesperson
Pieter Muller is the founder of FlowLeads, a Durban-based solar lead-generation platform for South Africa. A software engineer by background, he built FlowLeads to give SA homeowners honest, data-backed solar guidance — combining PVGIS satellite irradiance with live municipal tariff data, and matching qualified leads with SAPVIA-registered installers.
Story angles & talking points
Ready-to-quote stats and angles. Numbers refresh on a 24-hour cadence — for the latest, hit hello@flowleads.co.za.
FlowLeads ranks all 50 SA cities by payback period using PVGIS v5.2 satellite irradiance and live municipal tariffs. Tariff matters more than sun — Cape Town has the highest residential tariff in SA, and that drags payback below most northern cities.
Mid-market price excluding battery, derived from FlowLeads' tracked installer benchmarks. With a 5 kWh LiFePO4 battery the same system runs R130k–R140k.
FlowLeads' city-by-city payback data shows Western Cape and Gauteng consistently outperform sunnier northern provinces on solar ROI — because residential tariffs in CoCT and City Power are 10–20% higher. Worth pointing out when readers assume Northern Cape is the best place to install.
Brand assets & data
- FlowLeads logo (PNG, transparent)
- FlowLeads logo (web manifest)
- Calculation methodology
- Affordability data — by province
- Affordability data — by city
Need a higher-resolution logo, custom dataset, or chart export? Email hello@flowleads.co.za.
Recent coverage
We'll list press hits here as they go live. To request a quote, embargoed data, or a 1:1 with the founder, email hello@flowleads.co.za.
Want raw data for your story?
We can pull custom city, province, or system-size cuts within 24 hours.
Email hello@flowleads.co.za